Selected work
Personal Design
Concept: CAMH Social Campaign
Science communication concept · Comms plan + 3-post rollout
There's a social media trend where every group chat has "the girl with the list," the friend keeping a notes-app list of every pregnancy symptom nobody warns you about, shared woman to woman whenever someone's expecting. This is my unaffiliated concept for how CAMH's womenmind community could fill a virtual seminar on pregnancy and women's brain health, built on the real research of CAMH neuroscientist Dr. Liisa Galea. The campaign starts from that familiar pregnancy list that rocked the internet, then walks people into what the science actually says. The package works like a real rollout. A communications plan sets the audience, message, and channel strategy, and three designed posts carry it: an Instagram and LinkedIn carousel that answers the list with notes-app cards of actual neuroscience, an event flyer built from the list itself, and a scripted short-form reel anchored on one stat, that only 3% of neuroscience studies have ever focused on the female brain. My science background did the translating; the internet did the hook. All three pieces are in the media below.
Creative DesignImplementation
Click for more↗
McMaster Student Wellness Centre
Pee4Pizza: Campus STI Testing Campaign
Partnership with Hamilton Public Health · Promo materials: flyers, stickers + event creative
Getting students tested for STIs is not an information problem, it is a design problem. Pee4Pizza was the Student Wellness Centre's answer: a free, confidential STI testing day on campus, run in partnership with Hamilton Public Health, where a quick urine test for chlamydia and gonorrhea, the two most common STIs for this age group in Hamilton, came with free pizza. The design removes every barrier at once. Cost, gone. Distance, gone. Stigma, traded for a campaign name you cannot say with a straight face. What is left is the easiest possible version of a healthy decision. Of everything I worked on in two years as a Communications Assistant at the Student Wellness Centre, this campaign was a favourite. The role had me translating clinical research into plain language health promotion for a campus of 37,000+ students, working alongside the McMaster health promotion team and partnering with Hamilton Health Sciences on co-branded campaigns. For Pee4Pizza, I was tasked with creating the promotional materials: the social media flyers, stickers, and event creative that carried the campaign across campus channels, all pointing to one drop-in day where no appointment, no student ID, and no OHIP card stood between a student and a test. The campaign was picked up and cross-posted by Hamilton Public Health, and the February 2024 testing day ran out of CIBC Hall in the heart of the student centre. Both posts are linked below. This campaign is part of why I talk about health systems the way I do. The clinic was already there. The test was already free. What made students show up was design that met them where they were, and that is the kind of work I want to keep doing.
Creative DesignPartnershipsImplementation
Click for more↗
McMaster Student Wellness Centre
The McMaster Community Fridge
Served the campus 24/7, fully anonymous · Fridge, freezer + pantry behind Mills Library
Behind Mills Library on McMaster's campus sat a fridge, a freezer, and a pantry that asked no questions. The McMaster Community Fridge provided free, accessible food and essential products to anyone who needed them, 24 hours a day, seven days a week. You took what you needed or left what you could, anonymously. No forms, no ID, no proof of need. Stocked through donations with fresh produce, unopened packaged meals, canned goods, personal hygiene products, and even pet food, it was mutual aid in its simplest form: support placed where people already were, with dignity built into the design. During my time at the Student Wellness Centre, I supported the fridge by documenting content and promoting the project, keeping it visible on campus and to the wider Hamilton community. I also occasionally pitched in with the health promotion team on restocking donated items, which came with the practical side of community food safety: fresh and sealed goods in, raw meat, homemade meals, and expired items out. The fridge no longer operates, but it served many students during its time and supported them while they navigated their academic careers. This project was never abstract for me. I studied the social determinants of health, the conditions people are born into, live in, and study under that shape their wellbeing long before a clinic ever gets involved, and food security sits near the top of that list. A student who does not know where their next meal is coming from carries that into every lecture, every exam, every deadline. Food scarcity works quietly, showing up as slipping grades, strained mental health, and isolation long before it ever shows up in a health record. The fridge answered that determinant directly: it put food within reach, upstream of the crisis, without asking anyone to prove they were struggling. I personally knew students who benefited from it. That is what accessible design looks like when it is real, and it is why this project held a special place in my heart.
Creative DesignPartnershipsImplementation
Click for more↗
Freelance, Larger Than Life
Content & Events Strategist
200 → 1,100 followers · 97K views in 90 days
I started working with the creative and events collective "Larger Than Life" in October, initially developing social media campaigns for their December events. That work grew into supporting event operations directly, including venue inspections, merchandise acquisition and disbursement, and talent coordination, as they build out a creative landscape in Accra. Now the team is working with creatives across Ghana, London, and North America on upcoming projects that will give creatives a larger platform and visibility. My role spans content scripting, research, and planning, tying content strategy directly into event promotion. Since October, the LTL Instagram account has grown from 200 to over 1,100 followers, with 97K views in the last 90 days and accounts reached organically up 71.5%. Over 75% of that reach came from outside the existing follower base. That growth has shown up in real outcomes: 4 successful events in Accra during our debut "Detty December" season, and 3 nearly sold out upcoming events in the US during FIFA season.
Creative DesignPartnershipsImplementationContinuous Improvement
Click for more↗
Skills For Change (Non-Profit)
Intergenerational Cookbook Program
Designed + illustrated the zine · 8 hybrid sessions
Food is how culture survives, and this program turned that into a working classroom. Over 8 hybrid sessions, the Intergenerational Cookbook Program brought Black youth and seniors together around African and African Diaspora foodways: in-person cooking sessions at Tropicana Community Services in Scarborough, storytelling circles, community outings to local markets, and food justice conversations. Seniors passed down culinary heritage and youth carried it forward, while I coordinated program logistics and the data tracking behind our impact reporting alongside another program facilitator. The program culminated in a collaborative cookbook zine of recipes, stories, and food history. Participants created and submitted their recipes; I designed and illustrated the entire e-book in Canva. The program was funded by the Ontario Ministry for Seniors and Accessibility and delivered with Tropicana Community Services. The book is linked below.
Creative DesignPartnershipsImplementationContinuous Improvement
Click for more↗
Black Student Success Centre (BSSC)
McMaster Inaugural Black Student Year Book
Inaugural edition · Class of 2024
As one of three photographers on McMaster's first-ever Black Student Yearbook, I helped capture and edit portraits for the 2024 graduating class under a tight production timeline, coordinating closely with the yearbook team to make sure as many graduates as possible were represented before the deadline. Using Lightroom, Canva, and Photoshop, I worked directly with the editor to shape design elements throughout the book, helping bring a shared vision to life: a project meant to highlight Black excellence and set a precedent for what the student body could build when talent came together.
Creative DesignPartnershipsImplementationContinuous Improvement
Click for more↗
Brainstorm Africa
Media and Content Strategist
Brand Strategy · Social Content
I craft stories people care about and engineer the distribution channels that bring them to life. Whether it's tapping into local culture to reignite love for a beloved food brand, launching accessible luxury in West Africa, or making digital healthcare feel warm and human, my focus is always on clarity, resonance, and reach. I've built brand identities, content calendars, and channel strategies that transform quiet ideas into household names. Click below to explore highlighted work.
Creative DesignPartnershipsImplementationContinuous Improvement
Click for more↗